TrafficLane changelog

Version 1.0 — 12 November 2026 · first release

• First version: a Google Sheets™ add-on that puts Google Analytics™ 4 and Google Search Console™ reports into tabs of your spreadsheet. Open it from Extensions → TrafficLane → Open TrafficLane.
• GA4™ reports: Traffic by day, Top pages, Channels and sources, Countries, Devices and Landing pages. A filter on a dimension of the report: contains, begins with, is exactly or doesn’t contain.
• Search Console™ reports: Queries, Pages, Countries, Devices and By day, with Clicks, Impressions, CTR and Position; Page contains and Query contains filters; web, image, video or news results.
• Dates: last 7, 28 or 90 days, last month, month to date, year to date, or custom dates. Up to 25,000 rows per report.
• Report tabs: each report writes to its own tab, with a bold, frozen header, number formats, and an “Updated … by TrafficLane” note beside the table. A tab holding data TrafficLane did not write is never overwritten; a tab renamed in Sheets is still found. Search queries and page names are always written as text, never as formulas.
• Refresh now and Refresh all, in the panel and in the Extensions menu.
• Errors in plain words, in the panel and in the tab; the last good data stays after a failed refresh. Busy answers from Google are tried twice more; a scheduled refresh stopped by the hourly GA4™ quota is tried again the next hour. Google’s sampling and data-threshold remarks are written in the note.
• Free: up to 3 reports per spreadsheet, one GA4™ property and one Search Console™ site, every ready-made report.
• Pro ($4.99 a month or $39 a year): daily, weekly and monthly scheduled refreshes at the hour you choose, in your time zone, also while the spreadsheet is closed; up to 30 reports per spreadsheet; as many properties and sites as your account can see; comparison with the period before or the same dates a year earlier; custom GA4™ reports (up to 9 dimensions and 10 metrics, custom dimensions included, names checked with the property); an optional TrafficLane log tab.
• Permissions: analytics.readonly, webmasters.readonly, spreadsheets, script.external_request, script.scriptapp, script.container.ui and userinfo.email. Read-only for Google Analytics and Search Console; no Drive or Gmail permission; none restricted. See Permissions.